Mat Koenig, founder of Rockstar Designs
About RockstarAI

Built on 30 years of dealership experience.

"I've spent 30 years in the dealership world, and I know one hard truth: if you're not following up fast, you're losing deals. RockstarAI was built to fix that problem."

Mat Koenig, Founder, Rockstar Designs LLC

Our mission

Communicate Better.

Help dealers communicate better, respond faster and create a better customer experience that drives more revenue. Everything we build starts there.

The story

Not a software company guessing about your store.

Mat Koenig is the founder of Rockstar Designs LLC and has more than 30 years of experience in the automotive industry. He helps dealerships use AI to improve sales, BDC, service, and customer communication while reducing workload on their teams.

Most dealership AI is built by people who've never worked a desk, chased a lead or lost a deal to a slow callback. RockstarAI was built by someone who has, and it shows in every conversation.

  • Sales floorStarted where you did. Selling cars and learning what actually moves a customer from interested to sold.
  • TrainingNational sales trainer. Coached dealership teams across the country on process, follow up and closing.
  • DigitalEarly digital dealer programs. Helped launch dealer programs at Edmunds.com and Cars.com when online leads were brand new.
  • 2017Buscador de Auto. Cofounded the company and sold it in 2017.
  • 2018Rockstar Auto Conference. Founded a dealer conference with Grant Cardone and Gary Vaynerchuk as keynotes.
  • StageNADA, Digital Dealer and NPDA speaker. Teaching dealers what's next in sales and technology.
  • TodayRockstarAI. An AI workforce for Sales, BDC, Service and Reception, built by car people for car people.
What we believe

Speed wins. Follow up wins. Focus wins.

01

Catch every lead

Website chats, social messages, emails and phone calls all land in one place. No lead falls through the cracks again.

02

Answer first

While everyone else is asleep, RockstarAI is already answering by text, email, social and phone. The first store to respond usually wins.

03

Close with focus

RockstarAI finds the buyers who are ready now and puts them on your calendar, so your team spends time closing instead of chasing.

The receipts

Results, not promises.

48%Sales increase
3.4xMore booked test drives
12sAverage lead response
90+Businesses served

"We're up 48% over Q1 last year. We've broken our record 12 times in 12 months."

Ricky ThomasDealer Principal, Wildcat Used Cars, KY

"We started small and I can say I wish we had jumped both feet in even sooner! Rockstar has completely transformed the way we handle customer communications!"

Mike PhillipsLeadership Team, McCloskey Motors, CO
Works with your lead sources

Every lead, from everywhere, answered.

Cars.comCarGurusCarsForSaleAutoTrader EdmundsDealer Car SearchTrueCarFacebook Your WebsiteYour CRM
Let's talk

See what 30 years of dealership experience looks like as AI.

Get your free AI audit and find out exactly where your store is losing deals to slow follow up, and what it would take to win them back.